Writing a Sales Proposal that Always Wins

  • Problem — what the customer tells you the problem is,
  • Pain — why the customer feels the problem is a real problem,
  • Impact — reflect back what the customer has told you about how the pain is impacting the business (or them personally, if appropriate),
  • Vision — state a vision-neutral solution to their general problem,
  • Solution — set out what you solution is, and how you will deliver it.

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I’m the founder of It’s What’s Next IT, the UK’s first IT support company that happens to be a social enterprise — www.iwn-it.com

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Matt Reynolds (@mbrit)

Matt Reynolds (@mbrit)

I’m the founder of It’s What’s Next IT, the UK’s first IT support company that happens to be a social enterprise — www.iwn-it.com

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